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DEVELOPING LIFETIME READERS 

A Report on the 1991 "Year of the Lifetime Reader" 
Campaign of the Library of Congress 

compiled by Michael Thompson 
Consultant, Center for the Book 


BOOKS 
GIVE US 



WINGS 




THE LIBRARY OF CONGRESS 

YEAR OF THE LIFETIME READER 


1991 


Center for the Book 
Library of Congress 


1992 

































PREFACE 


7 joo2> 


/ 

Reading promotion—increasing awareness of the importance of 
reading for individuals and for society—is one of the reasons the 
Center for the Book in the Library of Congress exists. The center 
was established in 1977 by Public Law 95-129 to stimulate public 
interest in books and reading and in the role of print culture in 
the diffusion of knowledge. This ambitious purpose was to be 
accomplished through a program of activities supported by private 
contributions from individuals, corporations, and foundations. 
Today a national network of organizational partners and affiliated 
state centers for the book helps us accomplish our mission. 

At the 1985 meeting of the Center for the Book's national 
advisory board, Pat Holt, book review editor of the San Francisco 
Chronicle . suggested that the center sponsor a "Year of the 
Reader." With help from Pat and many others, 1987 was so 
designated—and the Center for the Book's program of national 
reading promotion campaigns was launched. "1989—The Year of the 
Young Reader" brought organizations and individuals concerned with 
children and young people into our reading promotion network. 
First Lady Barbara Bush agreed to serve as honorary chair of the 
"1991-The Year of the Lifetime Reader" campaign, which focused on 
family literacy and is described in this report. Mrs. Bush's 
involvement as honorary chair continued in "Explore New Worlds— 
READ!," our 1992 campaign that emphasized geography and the 
literature of travel and exploration. "Books Change Lives" is the 
theme for 1993-94. 

What is a national reading promotion campaign? How does one 
participate? Since 1989, an attractive brochure addressing these 
questions has accompanied each effort, thanks to the generosity of 
Pizza Hut, Inc., sponsor of the BOOK IT! National Reading Incentive 
Program in America's schools. This report by Center for the Book 
consultant Michael Thompson, who helps coordinate campaign 
activities, provides details about how the Year of the Lifetime 
Reader project developed and what happened in schools, libraries, 
bookstores, and other organizations around the country. We hope 
his detailed description will stimulate ideas and participation in 
reading and literacy campaigns for years to come. Publication of 
the report also gives the Center for the Book the opportunity to 
thank the major corporate sponsors of the Year of the Lifetime 
Reader; in addition to Pizza Hut, they were the Book-of-the-Month 
Club, the Exxon Corporation, Time Warner, and World Book, Inc. 
Without support from these public-spirited companies, there would 
not have been a Year of the Lifetime Reader campaign. 


P 



John Y. Cole 
Director 

The Center for the Book 
















































TABLE OF CONTENTS 


page 

Preface 

Introduction 3 

National Events 5 

State Events 10 

Projects in the Schools (by state) 20 

Publicity 25 

Posters and Publications 29 

National Associations and Organizations 33 

Public Interest: Some Statistics 63 


Appendix 1: Reading Promotion Partners of the Library 

of Congress in the Year of the Lifetime 
Reader campaign 


Appendix 2: State and Regional Centers for the Book 
























INTRODUCTION 


This selective report on the celebration across the country of 
the Year of the Lifetime Reader (YLR) has a three-fold purpose: to 
review the events, projects, and activities that made the campaign 
so effective? to stimulate thinking on how to make future campaigns 
even more effective? and to make available tested ideas for 
promoting reading to all who share our belief in the centrality of 
reading to the realization of individual potential and the health 
of a democratic society. 

Advance planning and the enthusiasm of the participants were 
significant factors in bringing the campaign and its message to the 
attention of the public. A major difference between this effort 
and earlier ones was the greatly expanded number of organizational 
partners, which rose from eight in the Library*s Year of the Young 
Reader campaign in 1989 to the 109 listed below. This was the 
first time many of these groups had participated in a literacy or 
reading promotion campaign. The involvement of so many diverse 
organizations in the Year of the Lifetime Reader is evidence of a 
widening recognition of the need to overcome the deficiencies in 
education that weigh on the economic, cultural, social, and 



4 


political future of the country, 
the Library of Congress to carry 
than in the past. 


It also reflects the decision by 
this message to a broader public 


5 


1990 

June 


June 


NATIONAL EVENTS: A SELECTIVE LISTING 


The Center for the Book and Pizza Hut's 
BOOK IT! program begin distribution of the 
YLR brochure (costs of production funded 
by Pizza Hut), heralding the 1991 
campaign. 

24 The American Library Association announces 

a nation-wide YLR photo contest, co¬ 
sponsored by the Center for the Book and 
funded by World Book, Inc., with a prize 
of $2,000, a trip to Washington, D.C., and 
a tour of the Library of Congress for the 
photographer who best portrays the 
pleasure of reading? and cash prizes of 
$1,000, $500, and $250 for runners-up in 
the youth and adult divisions. 

Librarian of Congress James H. Billington, 
greeting First Lady Barbara Bush at the 


July 17 




6 


November 


1991 

All year 


Library of Congress on the occasion of her 
receiving the highest award of the Women's 
National Book Association (a YLR partner), 
thanks her for her efforts to promote 
reading and her agreement to serve as 
honorary chair of the forthcoming YLR 
campaign. 

15 The Center for the Book and the Book-of- 

the-Month Club announce a joint project to 
survey the development of lifetime reading 
habits. To this end, the Book-of-the- 
Month Club mails questionnaires on 
lifetime reading habits to a 
representative sample of 5,000 of its 
members. 

The Library of Congress's National Library 
Service for the Blind and Physically 
Handicapped, a participant in the YLR, 
emblazons the cover of its 1991 folder of 
information on the service with a large 
reproduction of the campaign logo, with 
its slogan "Books Give Us Wings" and words 
identifying 1991 as the Year of the 



7 


All year 


January 7 


April 14 


Lifetime Reader. 

The Department of Defense Dependents' 
Schools Center for the Book uses the YLR 
theme in its Director's Challenge of 
Reading and other reading activities, in 
269 schools serving military and other 
U.S. Government dependents in 19 countries 
around the world. 

The Center for the Book kicks off the 
campaign by holding a YLR Idea Exchange, 
for its organizational partners, 
attended — despite a snowstorm — by 
representatives of more than 40 civic and 
professional associations participating in 
the campaign. Most of those present come 
from offices in the Washington area, but 
participants also come from Baltimore, 
Maryland; New York City? and Austin, 

Texas. 

The Center for the Book and the American 
Library Association announce the winners 
of the YLR photo contest. 

The Postmaster General presents the 
Librarian of Congress with a framed 


April 29 


8 


August 30 


September 9 


October 17 


advance copy of the U.S. Postal Service’s 
literary stamp poster, which announces a 
new commemorative stamp honoring William 
Saroyan and invites the public to 
celebrate the YLR. 

Opening of the exhibit at the Library of 
Congress of the 25 winning entries in YLR 
photo contest. 

Literacy Volunteers of America (LVA) 
student Julie Kimball concludes a coast- 
to-coast walk for literacy, "On the Road 
for Reading," with a ceremony in front of 
the James Madison Memorial Building of the 
Library of Congress, in Washington, D.C. 
LVA President Jinx Crouch and Center for 
the Book Director John Y. Cole, joint 
sponsors of the ceremony, are there to 
greet her. 

Reading Is Fundamental (RIF) and the 
Center for the Book jointly celebrate the 
25th anniversary of the founding of RIF 
and the YLR by holding a Children's Book 
Party at the Library of Congress. 

The Center for the Book, in collaboration 


November 7 


9 


with the U.S. Department of Education, 
hosts a reception at the 

Library of Congress, attended by more than 
100 leaders from a wide variety of 
literacy-related organizations, to 
commemorate the YLR and the silver 
anniversary of enactment of the Adult 
Education Act. 

November 20 First Lady Barbara Bush holds a tea at the 
White House to honor participants and 
sponsors of the YLR. 

November 20-21 The American Library Association and the 
Center for the Book hold a conference at 
the Library of Congress, on "Developing 
the Lifetime Reading Habit: Libraries, 
Youth and Elders," to discuss actions that 
would encourage library involvement in 
intergenerational reading projects and 
consider the implications of the Book of 
the Month Club/Center for the Book survey 
of the development of lifetime reading 
habits. Coverage of the survey in 
newspapers and on television shows reaches 
millions of readers and viewers. 


10 


STATE EVENTS: A SELECTIVE LISTING 

CALIFORNIA : In January 1991, a commemorative YLR wall 

calendar, illustrated with photographs of people of all ages 
reading, was issued under the sponsorship of the California 
State Library Foundation? the California Center for the Book? 
the Santa Barbara Public Library?, San Diego READ/San Diego 
Public Library? the County of Los Angeles Public Library? the 
Palm Springs Public Library? the Santa Monica Public Library? 
the San Bernardino County Library? the Sacramento Public 
Library? the San Bernardino Public Library? Friends of the San 
Francisco Public Library? the City of Commerce Public Library? 
the Lompoc Public Library? the Lake County Public Library? 
Imperial Valley Libraries? Bruggemeyer Memorial Library, City 
of Monterey Park? the National City Public Library? the San 
Diego County Library? the Santa Fe Springs City Library? the 
Literacy Alliance for South Bay? the Los Angeles Public 
Library? Literacy Volunteers of America - California? and 
Literacy Volunteers of America - Santa Barbara. In July, The 
California State Library Foundation Bulletin carried an 









11 


announcement of the issuance by the U.S. Postal Service of a 
poster saluting the YLR. The Winter issue of the Alameda 
County Library newsletter, Connections , carried a front-page 
article describing and listing ways to celebrate the YLR. 

COLORADO: IBM sponsored the YLR program of the Colorado 

Center for the Book, as it had the Center's Year of the Young 
Reader's program in 1989. In April 1991, the Center promoted 
as a YLR theme the National Library Week theme, "Kids Who 
Read—Succeedl" In October, as part of Center's program, the 
Denver Post organized a "Books Give Us Wings" drawing and 
essay-writing contest for students in grades K-12. 

CONNECTICUT : The November 1990 issue of Cema Update , the 

newsletter of the Connecticut Educational Media Association, 
devoted its centerfold to information about the YLR, including 
an announcement of the YLR photo contest, suggestions from the 
campaign brochure, and a reproduction of the campaign logo 
along with encouragement for readers to reprint it in their 
own publications. In July 1991, the order of service of the 
Unitarian Church in Westport carried the YLR logo on its 
cover? the service included sections on the YLR, "Why I read," 
"Reading," "What about today's youth? (How many hours have 
they spent being read to?)," and "Books as gifts." In 









12 


October, the municipal council of the city of Carson, which 
had adopted as a motto, "a city that reads,” joined with its 
regional library in celebrating the YLR by designating 
November as "Literacy Awareness Month"; the municipal council 
received a congratulatory letter from the Center for the Book 
in the Library of Congress. 

DELAWARE: In April 1991, the Westminster Presbyterian Church 

Library, Wilmington, used the "Books Give Us Wings" logo and 
the YLR theme in a display to encourage reading. 

FLORIDA : In October-December 1990, the Florida Center for the 

Book, the Broward County Library, and the Miami Herald co¬ 
sponsored a YLR photo contest. In December 1990, the Palm 
Beach County Library Association announced its participation 
in the YLR photo contest. The St. Petersburg. Florida. Weekly 
Challenger of January 12, 1991, carried an information item on 
the YLR in its "Pointers for Parents" column. 

ILLINOIS : The Illinois Center for the Book cosponsored with 
the State Library of Illinois a YLR symposium, "Linking 
Libraries with Other Agencies That Serve Youth." 

INDIANA : The Indiana Literacy Coordinating Committee 












13 


distributed 200 YLR brochures at a Literacy for the 90's 
conference held November 2-3, 1990, at Anderson, Iowa. 

IOWA : In 1990, the Sioux City Public Library sponsored a 

contest, open to children from 6 to 14 years old, to provide a 
drawing illustrating the theme of lifetime reading. Drawings 
by the 12 winners were featured in successive monthly issues 
of the Library's Children[s Events Calendar during 1991; and 
each participant received a complimentary bookmark and a 
congratulatory letter from the library's Youth Services. On 
October 12, 1991, on the occasion of the L.A.G.B.R.A.I. 
(Libraries' Annual Great Book Read Across Iowa) and the 125th 
anniversary of the founding of the Public Library of Des 
Moines, the Library and the Iowa Center for the Book co¬ 
sponsored, at the Library, a celebration of lifetime reading. 
Highlight of the event was the award of The Library of America 
volume of the collected writings of Thomas Jefferson to two 
veteran users of the Public Library, both of whom had kept a 
record, over the years, of all the books they had read, one 
for over 30 years and the other for over 60. Some 200 persons 
who witnessed the presentation of the awards each received 
free booklets entitled "My Lifetime Reading Log" consisting of 
blank pages, each with a designated place to inscribe the 
title of the book read, the name of its author, and the date 







14 


of the book's reading. 

MICHIGAN : The state legislature approved a resolution 

proclaiming 1991 the YLR. The Michigan Center for the Book 
and the 4-H Youth Programs became partners in promoting 
reading. 

MINNESOTA : The Minnesota Association of Library Friends 

produced a 1991 wall calendar to disseminate "theme 
suggestions, activities, plan strategies, and resources to 
assist libraries and friends in planning for the Year of the 
Lifetime Reader." 

MONTANA : The November-December 1990 issue of Montana Woman . 

the bimonthly of the Montana Federation of Women's Clubs, drew 
the attention of its readers to the YLR and referred them to 
the Center for the Book for program ideas. 

NEBRASKA : The October 1990 issue of Overtones , the newsletter 

of the Nebraska Library Commission, announced the YLR photo 
contest in an article illustrated by the "Books Give Us Wings" 
logo. On February 12, 1991, Governor Ben Nelson proclaimed 
1991 as Nebraska YLR, a year-long celebration co-sponsored by 
the Nebraska Center for the Book and the Nebraska Library 









15 


Commission. The Commission Director presented the Governor 
with a copy of Our Books. Our Wings , published by the Nebraska 
Library Commission, a collection of memories of books and 
stories meaningful from childhood through adulthood for 318 
Nebraskans. 

NEW JERSEY : The January 1991 issue of NJEA . a monthly review 
of the New Jersey Education Association, devoted three pages 
to an article entitled, "Celebrate in 1991: Year of the 
Lifetime Reader,” which reproduced suggestions from the 
campaign brochure and gave readers a preview of the plans for 
celebrating the year drawn up by the New Jersey Connection. 

On April 25, New Jersey Commissioner of Education Dr. John 
Ellis presented Enthusiastic Reader Winners Awards at the New 
Jersey Library Association Conference. New Jersey First Lady 
Lucinda Florio and Mrs. Ellis, wife of the Commissioner of 
Education, read at the Conference readaloud. By May, 27 
public readathons had been scheduled across the state. In 
June, the New Jersey Chamber of Commerce agreed to include a 
YLR brochure printed by Public Service Electricity & Gas in a 
statewide mailing. In the fall (DATE?), New Jersey First Lady 
Lucinda Florio presented Public Service Electric & Gas 
Company's Educational Services Manager with a copy of The 
Library of America volume of the selected writings of Thomas 








16 


Jefferson in recognition of PSE&G's support of the New Jersey 
Connection's efforts on behalf of the YLR. 

NEW YORK : June 1991, the Institute of Publishing and Writing, 
Vassar College, Poughkeepsie, held a week-long institute on 
"Children's Books in the Marketplace: Celebrating the Year of 
the Lifetime Reader." In September, the annual book fair 
organized by New York is Book Country, Inc., held a "Lifetime 
Reader Favorite 'Classics' Author Poll." 

OHIO : In celebration of the YLR, the Ohio Center for the Book 

co-sponsored with the Ohio State Library "Long-lived Books for 
Lifetime Reading," a program for book collectors with small 
collections, that dealt with the care and handling of books. 
The North American Heating & Airconditioning Wholesalers 
Association, with offices in Columbus, Ohio, produced a flier 
for its NHAW Home Study Institute on the importance of 
lifelong learning. It drew the students' attention to the 
Librarian of Congress's designation of 1991 as the YLR and 
carried a reprint of the YLR logo. 

OKLAHOMA : The state senate approved a resolution proclaiming 

1991 the YLR. The Literacy Office of the Oklahoma Department 
of Libraries, in cooperation with the Oklahoma Center for the 





17 


Book, sent a comprehensive information packet on the YLR to 
every library in the state. It included a YLR brochure? 
campaign bookmarks? a sample local proclamation of, and press 
release on, the YLR? information on National Young Reader*s 
Day? lists of suggested reading for children, young adults, 
and adults? and much more. 

PENNSYLVANIA : Governor Richard Casey proclaimed 1991 the 

"Year of the Lifetime Reader." On October 27, 1991, the 
Pennsylvania Center for the Book and the Readers and Writers 
Roundtable celebrated the YLR with an imaginative program 
described as "A challenging look at literary America today in 
relation to politics, academia and society as a whole." It 
began with a brunch for participants, with writers of 
different genres hosting separate tables? continued with panel 
and group discussions on such issues as "Kids Who Read 
Succeed," "Writing in the *90's: Finding Your Way into the 
Marketplace," "Writing in the American Culture: Annihilation 
of the Individual," "Publishing," "Popular Fiction," and 
"Nonfiction"? and concluded with a session in which authors 
signed copies of their works. Participating authors and 
storytellers included Lamont B. Steptoe, Nancy Springer, Chet 
Williamson, Karen Blomain, Gil Ott, Jean Karl, Peter Stitt, 
Stephen DeForest Day, Randall Silver, Michael Young, Steve 



18 


Herb, Nancy Martin, Craig Czury, James Morrow, Terry Wallace, 
Alvin K. Polk, David R. Johnson, and Richard Ammon. 

SOUTH DAKOTA : Under the aegis of the YLR logo, with the 
slogan "Give Us Books, Give Us Wings," the South Dakota State 
Library and the South Dakota Library Association sponsored "My 
South Dakota Moment of Reading," in which South Dakota readers 
were asked to note what they were reading, and the 
circumstances, on South Dakota Reader's Day, April 17, 1991. 

TEXAS : The Houston Public Library annual report for 1991 

carried on its cover a reproduction of the photograph, taken 
by one of the Library's patrons, that won the Grand Prize in 
the YLR national photo contest, sponsored by the Center for 
the Book and the American Library Association and funded by 
World Book, Inc. 

UTAH : February 7, 1991, the Deseret News of Salt Lake City 

celebrated the YLR by announcing a plan to issue certificates 
of recognition to honor the most effective activities in 
promoting reading, whether undertaken in classrooms or 
libraries, by parent-teacher groups, families, read-along 
groups, churches, bookstores, or volunteer, literary and 
service groups. Holy Cross Hospital and the Salt Lake City 





19 


Library received the first certificate for their program of 
providing each new mother at the hospital with a free package 
of information outlining steps for successfully raising 
children as readers. 

WISCONSIN : The winter 1990 issue of the "Wisconsin 

Clubwoman," the newsletter of the Wisconsin Federation of 
Women*s Clubs, announced to its members the partnership of the 
General Federation of Women's Clubs with the Library of 
Congress in promoting the YLR. The Wisconsin Center for the 
Book sent brochures suggesting YLR themes to all public 
libraries, library systems, and book/reading related 
organizations in the state. On (DATE) 1991, Governor (NAME) 
Thompson proclaimed 1991 as the YLR. On April (DATE), 
Wisconsin First Lady Sue Ann Thompson held a reception at the 
executive mansion, organized by the Wisconsin Center for the 
Book to celebrate the YLR. 



20 


PROJECTS IN THE SCHOOLS: A SELECTIVE LISTING 

Schools across the country, and (where they served 
Department of Defense dependents) around the world, 
sponsored special events or implemented special programs 
in celebration of the YLR. A representative sampling 
follows, drawn principally from the International Reading 
Associations Reading Today (Vol 9, Nos. 1 and 3), which 
carried detailed coverage of these activities. 

GUANTANAMO BAY. CUBA : Ninety-four students of grades 4 
through 6 at the Department of Defense Dependents' School 
(DoDDS) raised $5,000 in pledges during a four-hour 
Reading Lock-In, the money raised to be used to start an 
education fund for the children of a marine killed in a 
minefield accident. Students and community members 
joined in a Pull the Plug and Read program, during which 
they limited their television viewing to one hour during 
a designated week and filled the remaining time with 
educational activities involving reading. A community 
read-aloud program mobilized adults to read to elderly 






21 


people and school-age children. MICHIGAN : Students at 
the Highmeadow Common Campus in Farmington Hills 
solicited money from sponsors for each page read during a 
readathon lasting one to three hours, donating the money 
thus collected to a community outreach project. 

MINNESOTA : Teachers at the Pine Island Elementary School 

read aloud to their classes daily, taking their students 
on a "book journey" in which they counted each book read 
as one mile, using a large wall map to chart the classes' 
combined travel totals at the end of each month and 
"covering" 4,500 miles in a year. MISSOURI: Linden West 
Elementary School in Gladstone celebrated the completion 
of its new library in the Year of the Lifetime Reader by 
hosting monthly Family Nights, for which students and 
their families were invited to the school library to read 
and check out up to five books together, to be returned 
at the next Family Night? free bookmarks and reading 
suggestions accompanied each set of books checked out. 
Student interest in reading the slogans devised by 
students during Annual T-shirt Day at the Mark Twain 
School in St. Joseph, brought the full range of reading, 
writing, and literacy into the classroom. NEW JERSEY : 
Hackensack School District produced a video discussion 
program on the YLR and six public service announcements 






22 - 


involving adult readers. Sandyston-Walpack School 
District in Layton, with the support of the Board of 
Education and the superintendent of schools, distributed 
pledge forms to all school families and other households, 
asking them to pledge to put aside one evening a week for 
reading. The Union School in Rutherford held a monthly 
Reading Recital Day for grade 1 and 2 readers, during 
which they read, recited, and sang to older students? and 
older students attended a monthly Book Talk Luncheon. 

The Doyle School in Wood Ridge held its first R.E.A.D. 
(Reading Excitement at Doyle) Day, during which 
classrooms received visits from such celebrity guest 
readers as the mayor, the police and fire chiefs, and the 
superintendent of schools? the day even included some 
D.E.A.R.(Drop Everything and Read) time. NEW YORK : A 
principal in the Bemus Point School District developed 
the Principal's Reading Club: students through grade 2 
made appointments to read to the principal for 15 minutes 
from a book of their choice? students in grades 3 through 
6 selected a book from a provided list and, after three 
weeks, returned to the principal's office to discuss it. 
Every participant received a certificate, a button, and a 
pencil marked, "I Read to the Principal." PENNSYLVANIA : 


The Blessed Sacrament School in Erie brought the entire 




- 23 


school together in a Create-a-Story project to promote 
reading and writing: teachers provided a title and all 
classes contributed, with the last one contributing the 
conclusion? each student received a printed copy of the 
completed story in commemoration. The Phoenixville Area 
School District celebrated the YLR by inviting parents to 
come to school and read to children in the classroom: 
over 90 parents volunteered? through an annual Book 
Swap 'n' Shop program students exchanged over 3,000 used 
books, under the cooperative guidance of parents and 
teachers. Two students of the Pittston Area School 
District wrote a song entitled “Books Travel Through the 
Ages,” to celebrate the YLR. RHODE ISLAND : The Maisie 
E. Quinn Elementary School organized a Read to Me, Talk 
to Me program, in which more than 30 sets of children and 
parents attended workshops to learn how to share family 
and school-related tasks. TEXAS : Two schools in the 
Aldine School District of Houston developed lifetime 
readers through shared reading sessions linking middle 

I 

school students with children in an adjacent elementary 
school? twice a month some two hundred grade 7 and 8 
students from the former select and share children's 
books with students at the latter. VIRGINIA : The 
Reservoir Middle School in Newport News developed the 





24 


Matchbook Club to encourage students to join paperback 
book clubs and spend their money on reading materials. 

The PTA then donated new young adult books to classroom 
libraries in proportion to the number of books bought by 
students. WISCONSIN ; The Mt. Horeb Area School District 
designed a home-centered summer reading program to combat 
the decline in reading skills that occurs over the summer 
months? participating students received a coupon good for 
a free hamburger and drink after reading for a designated 
period, proportional to their grade level. 



25 


PUBLICITY 

The summer 1990 issue of Know , the Encyclopaedia Britannica 
(EB) house magazine, under the title, "The Year of the 
Lifetime Reader: Britannica supports the Center for the 
Book," carried an article describing EB's hosting of a boat 
cruise on Lake Michigan as a demonstration of its continuing 
support for the Center for the Book and the YLR, and 
announcing an EB contribution to the Center for the Book's 
budget. 

The January 15, 1991, issue of Book Links, (SUBTITLE), 
published bythe American Library Association, 1991, carried an 
editorial endorsing the YLR, a reproduction of the ALA's YLR 
poster, a YLR bibliography appealing to children pre-school 
through age 14, and 20 "ideas to encourage lifetime readers" 
drawn from the campaign brochure. 

The January 7, 1991, issue of Library Hotline , a newsletter 
for late-breaking news distributed by Bowker Magazine Group, 








26 


publishers of Library Journal , carried as its opening item an 
announcement welcoming the YLR and listing representative 
sponsors and partners. 

R.R. Bowker announced in January 1991 its first annual I 
READ... I DREAM! contest, in celebration of the YLR and with a 
February 1991 deadline for the submission of entries. The 
contest was designed to encourage students in grades 3 (SPELL 
OUT?) through 8 to read M for information and for fun,” and to 
promote the library as a place "where there’s lots to learn 
and lots to enjoy." Prizes went to 18 national winners and to 
the librarians through whom the winners submitted their 
entries. 

The April 1991 issue of The Costco Connection , a periodical 
issued by the Costco chain of buying clubs which reaches over 
one million readers, carried a full-page article on the YLR 
and the Center for the Book, featuring the YLR logo. 

The May 1991 issue of Science Books & Films . a monthly 
publication of the American Association for the Advancement of 
Science, carried as a lead article a special YLR bibliography 
of science books of interest to persons of every age, from 
childhood on. 









27 


The International Reading Associations quarterly Bulletin and 
bi-monthly Reading Today carried announcements and descriptive 
material about the YLR throughout 1991. 

The January 1991 issue of Young Children , a periodical of the 
National Association for the Education of Young Children, 
devoted two-thirds of a page to an article on the YLR. 

As part of its YLR program, the New Jersey Connection arranged 
for the printing during 1991 of a collection of essays by New 
Jersey students, entitled Writing about Reading . 

The January 1991 issue of NJEA Review , organ of the New Jersey 
Educational Association, carried an article on the YLR. A 
photograph used to illustrate the article won the Review in 
1992 the Educational Press Association of America 1 s 
Distinguished Achievement Award for educational photography. 

The November-December 1990 issue of Single Parent , a bi¬ 
monthly of Parents Without Partners, Inc., carried the YLR 
logo and a related article. 

The December 7, 1990, issue of Publishers Weekly embellished 
with a reproduction of the YLR logo its announcement of the 

















28 


impending Second Annual LMP Awards, honoring the work of 
talented men and women in the book-publishing industry. 

The August 1990 issue of A.L.L. Points Bulletin , a bi-monthly 
of the U.S. Department of Education's Division of Adult 
Education and Literacy, reported the invitation extended by 
the Library of Congress to the State Directors of Adult 
Education at their annual conference in July, to join in 
marking 1991 as the YLR. The February 1991 issue carried a 
descriptive item on the YLR, drawing on the campaign brochure, 
mentioning the Department's involvement as a partner, and 
referring readers interested in additional information to the 
Center for the Book. 





POSTERS AND PUBLICATIONS 


The American Library Association issued a YLR poster, designed 
by Jerry Pinkney and celebrating intergenerational reading. 
Also available from its Graphics Division were YLR bookmarks 
reproducing the poster in reduced form. 

American Mensa, Ltd. stamped its envelopes with a reproduction 
of the YLR logo. 

The American Newspaper Publishers Association Foundation's 
"Newspaper-in-Education supplement," distributed in September 
to member newspapers, carried the YLR logo in a prominent 
position on the last page. 

Baker & Taylor's Book Alert for June 1991 carried the YLR logo 
at the head of a column, "After All These Years," which notes 
books of lasting value. 

The Bowker Group's weekly Library Hotline for December 9, 







30 


1991, carried stories on the November 20-21 conference 
organized by the Center for the Book and the American Library 
Association on "Developing the Lifetime Reader Habit" and on 
the Jones Entertainment Group, NBC, and the Center for the 
Book's collaboration on the National Story Lady Project, both 
developments within the framework of the Year of the Lifetime 
Reader. 

The spring 1991 issue of the Catholic University of America's 
Parents' Network carried an article by University president 
William J. Byron, S.J., endorsing the YLR and reflecting on 
the importance of reading. 

The December 1990 issue of The Correctional Educational 
Journal carried a full-page article on the YLR, drawn from the 
YLR brochure. 

Gannett Outdoors, a member of the New Jersey Connection 
coalition, put up billboards in many sites publicizing the 
YLR. King's Supermarkets, another coalition member printed a 
poster publicizing the New Jersey 1991 Enthusiastic Readers 
Awards. 

The fall 1990 issue of the Lutheran Church Libraries 







31 


Association newsletter LOLA Chapter Open Mike carried an 
announcement of the YLR. The spring 1991 issue of the 
Association’s journal Lutheran Libraries carried an 
announcement of the YLR and excerpts from the YLR brochure. 

The September 1991 issue of Michigan 4-H Today announced the 
YLR and urged readers to draw on excerpts it printed from the 
YLR brochure in motivating 4-H club members to read. 

NBC issued a poster guide in late 1991 promoting a holiday 
special, "The Story Lady,” and setting the program in a 
frame of reference of lifetime reading and the effort to 
promote reading reflected in the YLR campaign. 

The fall/winter 1990 issue of the National Partners for 
Libraries and Literacy newsletter Partnership Exchange carried 
a large reproduction of the YLR logo. 

The Peaceable Kingdom Press, of Berkeley, California, 
published a poster by James Marshall on the theme, 1991 - The 
Year of the Lifetime Reader. 

The U.S. Department of Health and Human Services used the 
"Books Give Us Wings" logo on the title page of its brochure, 










32 


"Promoting Family Literacy Through Head Start." 

The U. S. Postal Service, a partner of the Library of Congress 
in supporting the YLR, placed on display in 40,000 post 
offices during the last week in May a poster that publicized 
a new commemorative stamp honoring William Saroyan and invited 
the public to celebrate the YLR. 

By the end of the YLR, the Center for the Book and Pizza Hut's 
BOOK IT! program had distributed a total of 50,000 YLR 
brochures. Recipients included the 25 state and regional 
centers for the book, the 109 campaign partners of the Library 
of Congress, bookshops, libraries, newspapers, penal 
institutions, publishing houses, schools, YMCA's, and local 
social and civic associations across the country. 


NATIONAL ASSOCIATIONS AND ORGANIZATIONS 


An unprecedented number of national associations and advocacy 
groups committed to promoting literacy and reading joined with the 
Library of Congress as partners in supporting the campaign (see 
list, p. 28). A selective listing of their YLR activities follows: 

AFL-CIO. The Education Department of the AFL-CIO made a 
financial contribution to the campaign and was active in 
bringing the campaign to the attention of unions with a 
particular interest in the issue of workplace literacy. 
The American Postal Workers Union (APWU), the Food and 
Beverage Workers Union, and the United Fruit and 
Commercial Workers Union, all AFL-CIO affiliates, and a 
representative of the New York State AFL-CIO office 
requested campaign material from the Center for the Book. 
The APWU was a campaign partner. 

Alpha Kappa Alpha Sorority, Inc. (AKA). AKA distributed 
725 brochures and 850 U.S. Postal Service YLR posters to 





34 


its chapters. It related the YLR theme to its Ivy 
AKAdemy program which reached 15,000 children in a 
comprehensive educational, training, and development 
program. Chapters across the country held book fairs for 
seniors at senior citizens centers, for children and 
adults at the sorority house and at community centers, 
readathons (including specialized versions focusing on 
Black History, Health Care, Father’s Day, Mother's Day, 
and Black Business), and Read-To-Me programs. Students 
were asked to sign pledges to read at least one book a 
month. Members of some chapters read to second-grade 
children on a weekly basis. In an Alpha Kappa Alpha 
Reader-of-the-Month program, students were asked to read 
and report on a monthly basis, with prizes awarded to the 
child who reads the most each month. Newspaper coverage 
of the involvement of AKA chapters in the YLR ranged from 
Maryland to Mississippi, and from Indiana to Florida. 

Altrusa International Foundation. Inc. The Altrusa 
Foundation promoted the YLR campaign in its newsletter 
The Lamplighter , illustrating the article with the 
campaign logo. ( The Lamplighter goes to some 650 
persons, including members of the Altrusa International 
Association board, members of the Foundation board, and 





35 


presidents of local clubs in the United States and Puerto 
Rico, Bermuda, Canada, Chile, the Dominican Republic, 
Eire, El Salvador, Guatemala, India, and Mexico.) The 
Foundation also distributed 20 U.S. Postal Service YLR 
posters to its members. 

American Association for Adult and Continuing Education 

(AAACE). The AAACE distributed 1,500 YLR brochures to 
its members. Its subdivision, the Commission on Adult 
Basic Education, carried the YLR logo on the inside of 
the front cover of the program of its national 
conference, held in Hartford, Connecticut, April 9-13, 
1991. 

American Association for the Advancement of Science 

(AAAS) . To inaugurate the AAAS's involvement as a 
partner, its review journal, Science Books & Films , 
compiled and carried in its May 1991 issue a bibliography 
of recommended science books for readers of all ages. 

American Association of Retired Persons (AARP) . The AARP 
distributed 2,000 YLR brochures and 15 U.S. Postal 
Service YLR posters to its members. Also see American 
Library Association entry, below. 








36 


American Booksellers Association (ABA) : The ABA 
distributed 25 U.S. Postal Service YLR posters. 

American Council on Education ( ACE). The ACE library 
used the YLR logo in the heading of its monthly "new 
acquisitions" list, distributed to some 30 higher 
education associations and posted prominently in the 
public areas of a building where 1,200 people work. The 
ACE also distributed 15 U.S. Postal Service YLR posters. 

American GI Forum of the United States . The Forum’s 
January 1991 newsletter, Forumer, announced the 
organization's participation in the YLR. "Through our 
membership," pointed out the article, which was 
illustrated with the campaign logo, "we will be able to 
reach thousands of individuals...that need help with 
learning how to read." The Forum distributed 12 U.S. 
Postal Service YLR posters. 

American Library Association (ALA). In honor of the YLR 
the ALA cosponsored with the Center for the Book a 
nation-wide photo contest on the theme of 
intergenerational reading. The ALA's Graphics Division 
designed and offered for sale a YLR poster promoting 







37 


inter-generational reading, YLR bookmarks and magnets. 

The position paper that the ALA submitted to the White 
House Conference on Library and Information Services, 

July 19-13, 1991 included excerpts from letters of 
endorsement and support from the AARP, the Children's 
Defense Fund, the Child Welfare League of America, the 
Council for Early Childhood Professional Development, the 
National Council of La Raza (all partners in the YLR), 
and the Association for Childhood Education 
International, endorsing the campaign. (See also 
Children's Book Council, below.) The ALA distributed 10 
U.S. Postal Service posters. 

American Mensa. Ltd. Mensa distributed 200 YLR brochures 
and 20 U.S. Postal Service posters to its members. It 
produced bookplates bearing the YLR campaign logo, for 
use in books donated by Mensa's local groups to libraries 
and to children of families unable to afford to buy 
books. The YLR theme stimulated a Mensa group in eastern 
Ohio to mount a program to help stock local libraries. 
Mensa also placed information on the YLR and the Center 
for the Book on the CompuServe computer network, 
available to over one million users. 



38 


American Newspaper Publishers Association Foundation 

(ANPA) . The November/December 1990 issue of the ANPA 
Foundation Educational Services newsletter. Update , 
announced the designation of 1991 as the YLR. The 
associations Newspaper-in-Education supplement, adapted 
and issued by many of ANPA's 1,300 member newspapers 
across the country, carried the YLR logo on the back 
cover and urged readers to contact the Center for the 
Book for more information. The foundation distributed 10 
U.S. Postal Service YLR posters. 

Association of American Publishers (AAP). The AAP mad a 
financial contribution to the campaign and distributed 10 
U.S. Postal Service YLR posters. 

Association of Booksellers to Children. The association 
distributed 1,000 YLR brochures and 500 U.S. Postal 
Service YLR posters to its members. 

American Postal Workers Union. AFL-CIO (APWU), The union 
brought the YLR forcefully to the attention of its 
members. The November 1990 issue of the APWU's American 
Postal Worker , which reaches 400,000 readers, announced 
the kick-off the YLR photo contest. A follow-up letter 











39 


in December, from the Union’s president and secretary- 
treasurer to state and local presidents, drew their 
attention to the article, enclosed application forms and 
a poster guide about the contest, and urged participation 
by union members and their families. The February 1991 
issue American Postal Worker carried an article by 
Secretary Treasurer Douglas Holbrook announcing the 
APWU's five winners in its own YLR photo contest. The 
APWU entered its grand prize winner in the nationwide 
competition sponsored by the American Library 
Association. The article also described how "Each and 
every APWU member and their family members" could 
celebrate the YLR. 

Baltimore City Literacy Corporation. The corporation 
distributed 30 U.S. Postal Service YLR posters. As 
Baltimore Reads, Inc., the action arm of the corporation, 
moved through the year in partnership with the Library of 
Congress, it related all its work to a celebration of 
lifelong learning. The YLR theme provided opportunies 
for expanding on the theme through public messages 
designed to recruit new readers and volunteers to 
learning programs, and through messages to encourage 
educational achievements in students at all levels. 






40 


Baltimore Reads also promoted the use of the theme among 
city agencies. The YLR and the importance of lifelong 
learning will continue as part of the promotional message 
of Baltimore Reads. 

Business Council for Effective Literacy. The Council's 
Newsletter for April 1991 carried a half-page 
reproduction of the ALA's YLR poster. 

Cartoonists Across America (CAA). CAA President Phil 
Yeh presented a comic book, Patrick Rabbit 7, featuring 
an introduction by First Lady Barbara Bush and the YLR 
logo on the front cover. CAA also continued their 
planned 15 year tour throughout America (1986-2000) 
promoting literacy. The tour mentioned the YLR campaign 
in press releases sent out to the media across the 
nation. On September 10, 1991 CAA's Phil Yeh, Richard 
Dinges, and R.C. Williams made a presentation about their 
work at the National Archives. This event was followed 
by a booksigning for Phil Yeh's 35th published book, Theo 
the Dinosaur , featuring a foreword by First Lady Barbara 
Bush and an introduction by Nigel Seale, Chairperson of 
Earth Day International. John Cole, director of the 
Center for the Book, joined the artists at the Archives 









41 


and spoke on the YLR campaign and CAA's participation in 
it. Two days later, on September 12, CAA held — as an 
official YLR event, supported by the Center for the 
Book — the "first Celebrity Sports Auction for 
Literacy," at the Old Post Office Pavilion, in 
Washington, DC. CAA president Phil Yeh presented a comic 
book Read. Exercise Your Mind! starring Patrick Rabbit, 
with an introduction by First Lady Barbara Bush, which, 
once again, incorporated the YLR logo in the design of 
the front cover. Athletes and celebrities contributing 
items to the auction (many of them autographed books by, 
or about, the contributors) included Mickey Mantle, 
Muhammad Ali, George Brett, Nolan Ryan, Arnold Palmer, Bo 
Jackson, Johnny Bench, Debi Thomas, Mario Andretti, Wilt 
Chamberlain, Randall Cunningham, Cal Ripken, Herschel 
Walker, Joe Frazier, Pat Riley, Phil Jackson, Paul 
Newman, Bill Bradley, Joe Garagiola, George Will, Roger 
Kahn, Malcolm-Jamal Warner, Gordie Howe, Dudley Moore, 
Larry King, and Elle Macpherson. ABC Sports, C&P Phone 
Company, Chevron, IBM, M&M Mars, Mitsubishi, Thomas 
Lipton Company, and WMAL cosponsored the event. 

Chautauqua Institution . The March 1991 issue of the 
Chautauqua Network News announced that the Chautauqua 







42 


Institution and Chautauqua Northwest were both 
participants in the YLR, described the goals of the 
campaign, and referred readers to the Center for the Book 
for additional information. The Institution distributed 
three U.S. Postal Service YLR posters. Both the 
Chautauqua Literary and Scientific Circle, founded in 
1878, and the Smith Memorial Library at Chautauqua 
displayed posters and distributed materials on the YLR 
campaign to numerous Chautauqua visitors. 

Chautauqua Northwest. Chautauqua Northwest distributed 
six U.S. Postal Service YLR posters. 

Child Welfare League of America. Inc. See American 
Library Association entry, above. 

Children's Book Council. Jointly with the American 
Library Association and in celebration of the YLR, the 
CBC held a "Children's Book Bridges" Competition to 
promote knowledge of existing outstanding library reading 
encouragement projects that could be easily replicated in 
other communities. 

Children's Defense Fund. See American Library 






43 


Association entry, above. 

Congress of National Black Churches ( CNBC). Fifteen 
affiliated churches, in Atlanta, Georgia, and Oakland, 
California, drew on the YLR theme in after-school 
programs for 6-12-year-olds. CNBC distributed 100 U.S. 
Postal Service YLR posters, for distribution to member 
churches. 

Correctional Education Association (CEA). The December 
1990 issue of The Journal of Correctional Education , with 
a circulation of over 3,000, carried a full page article 
on the YLR. The CEA took delivery of 45 U.S. Postal 
Service YLR posters. 

Council for Early Childhood Professional Recognition. In 

the March 1991 issue of its newsletter Competence, the 
council announced the YLR, coupled with a column on 
"Reading Tips for Young Children." Also see American 
Library Association entry, above. 

Delta Sigma Theta Sorority. Inc. Delta Sigma Theta 
distributed 500 YLR brochures and 820 U.S. Postal Service 
posters to its members. 








44 


Friends of Libraries U.S.A. (FOLUSA). FOLUSA distributed 
1,600 YLR brochures to affiliates across the country and 
provided information on the YLR in several issues of its 
Idea Bank newsletter, which carried the "Books Give Us 
Wings" campaign logo. On September 13, 1991, FOLUSA and 
the Center for the Book, with the intention of developing 
a "Lifetime Reader" game based on the results, 
distributed a ballot at the "New York Is Book Country" 
book fair in New York City, asking participants to vote 
for not more than three authors in a "Lifetime Reader 
•Classics' Favorite Author Poll. Popular authors 
included Willa Cather, P.D. James, Gabriel Garcia 
Marquez, John McPhee, Jan Morris, Toni Morrison, Alice 
Walker, Eudora Welty, P.G. Wodehouse, and Thomas Wolfe. 

General Federation of Women's Clubs International (GFWC). 

In April 1990, in preparation for the YLR, the GFWC 
listed the Center for the Book as a "resource" in its 
1990-92, Continuing Education Division program guide, 
with an explanation to members on how to obtain YLR 
brochures and information about the Center for the Book 
(the guide goes to 8,500 member clubs in the United 
States). The Education Division also distributed YLR 
information to the 150 participants at its workshop on 






45 


June 8, 1991. The October-November 1990 issue of GFWC 
Clubwoman carried the YLR campaign logo on the inside of 
the front cover and announced GFWC's participation in the 
YLR campaign and urged local chapters to "get your 
membership involved” in a YLR project. A GFWC Education 
Department bulletin of November alerted members to the 
need to start thinking about ways of promoting the YLR 
campaign in 1991. The December 1990 issue of The 
Pennsylvania Clubwoman described the YLR campaign and 
drew on the campaign brochure to recommend ideas for 
activities that the Pennsylvania Federation of Women's 
Clubs could implement. The federation chairman urged the 
Governor of Pennsylvania to proclaim 1991 the "Year of 
the Lifetime Reader," which he did. During the campaign, 
GFWC distributed 250 YLR brochures and 80 U.S. Postal 
Service YLR posters to its members and, within the 
framework of the campaign, presented The Library of 
America volume of the selected writings of Thomas 
Jefferson to a member of the Virginia Federation of 
Women's Clubs, in honor of her outstanding reading 
program. 

Girl Scouts of the U.S.A. The Girl Scouts sent a notice 
to all 333 Girl Scout Councils informing them the Girl 









46 


Scouts of the U.S.A. was a partner of the Library of 
Congress in the YLR. The note drew on the campaign 
brochure for ideas for council programs, included a list 
of the other partners, and suggested that councils 
consider making contact with any local affiliates. The 
GSUSA News , circulated to nearly 9,000 council executive 
staff and key volunteers, contained an article on the 
YLR. Girl Scouts of the U.S.A's national service project 
for 1991, "Right to Read," involved Girl Scouts at all 
levels in community service projects in literacy. 

Home and School Institute. In promoting lifetime 
learning through its MegaSkills Leader Training programs, 
now under way in 39 states and reaching over 30,000 
families, the institute made repeated references to their 
involvement as a partner in the YLR. 

International Association of Business Communicators 
(IABC). Throughout the YLR, the IABC Literacy Task Force 
provided its 11,500 members, who form 123 chapters in 40 
countries, with information on Center for the Book 
literacy and reading promotional activities. More than 
40 IABC chapters have undertaken literacy efforts in the 
last three years, ranging from fund-raising for literacy 







47 


service providers through tutor recruitment campaigns, 
and strategic planning for reading-related organizations, 
to designing publications, events, and multi-media to 
promote the building of reading and workplace literacy 
skills. These activities were described (CHECK) at the 
annual meeting of the IABC Literacy Committee, held at 
the Library of Congress on June 12, 1991. The IABC 
distributed 12 U.S. Postal Service YLR posters to 
members. 

International Reading Association (IRA). The spring 1991 
issue of the association's newsletter, The Bulletin , 
urged association members to celebrate the YLR. The IRA 
took distributed 25 U.S. Postal Service YLR posters. The 
bi-monthly Reading Today for August/September 1991 and 
December 1991/January 1992 carried detailed accounts of 
YLR activities in schools. The February/March 1992 issue 
featured the winning photographs in the American Library 
Association's YLR photo contest. 

KIDSNET . KIDSNET had the YLR logo printed on the 
brochures publicizing its media literacy campaign, "TV 
with Books Completes the Picture," launched in July 1990. 







48 


Laubach Literacy Action . Laubach distributed 1000 YLR 
brochures to local member groups in its 1991-92 Literacy 
Promotion Kit entitled, M Learning To Read Is Not Just For 
Kids." 

Leo Clubs . This young people's affiliate of Lions Clubs 
International, in its newsletter Focus , drew the 
attention of the 4,500 Leo Clubs, situated in 115 nations 
around the world (460 of the clubs are in the United 
States), to the YLR and offered suggestions from the 
campaign brochure on how individual clubs could 
participate in the campaign. In mid-1991, Leo Clubs took 
delivery of 25 U.S. Postal Service YLR posters. 

The Library of America : The Library offered its other 
partners in the campaign, including the Center for the 
Book, 100 copies of its volume of the writings of Thomas 
Jefferson, to be presented as awards for significant 
contributions to the effectiveness of the YLR. 

The Links. Inc. The Links distributed YLR brochures to 
each of its 245 chapters. It also distributed 255 U.S. 
Postal Service YLR posters. Beginning with the January 
1991 issue, Link to Link , the president's quarterly 








49 


newsletter, regularly kept the 8,800 members informed of 
developments in its partnership with the Library of 
Congress, emphasizing the relationship between literacy, 
resistance to drug abuse, and the building of self 
esteem. Links chapters across the country became 
involved. For example, the Peachtree Suburban Links 
Services to Youth Committee, of Atlanta, Georgia, 
sponsored a reading program for youth, with a kick-off 
reception and formal recognition, with cash prizes, for 
participants who excelled. 

Literacy Volunteers of America (LVA). The spring 1991 
issue of the LVA's newsletter, The Reader , announced the 
YLR and referred those interested in more information to 
their state center for the book or to a number at the LVA 
head office. LVA sponsored a coast-to-coast walk for 
literacy that concluded at the Library of Congress in 
Washington, D.C. (see, above. National Events). It 
distributed 25 U.S. Postal Service YLR posters. 

Lutheran Church Library Association (LCLA). The spring 
1991 issue of the LCLA journal, Lutheran Libraries , which 
reaches some 1,500 people, carried an announcement of the 
YLR, with a summary of the statement of purpose and the 







50 


suggestions from the brochure. The association also had 
YLR brochures available, along with other promotional 
material, for members attending its annual national 
conference, held in Colorado Springs, Colorado, in August 
1991. Answering individual requests, the Center for the 
Book sent brochures and other promotional 
material on the YLR to 30 Lutheran churches, in every 
part of the country. 

Modern Language Association of America. The program for 
the association's 107th convention, held in December 
1991, carried a dedication to the "Year of the Lifetime 
Reader, Library of Congress/Center for the Book." 

National Alliance of Black School Educators (NABSE) : The 
alliance distributed 3,000 YLR brochures to its members 
along with the spring 1990 issue of its newsletter. It 
used the YLR logo on the front page of three successive 
issues of its bi-monthly newsletter in late 1990, 
creating interest by progressively enlarging the 
accompanying explanatory text. Notices identifying 1991 
as the YLR, with reproductions of the "Books Give Us 
Wings" logo, appeared in several of the 1991 editions of 
the newsletter. NABSE also distributed 600 of the U.S. 




51 


Postal Service's YLR poster to its members. 

National Alliance of Business (NAB). The February 1991 
issue of the alliance newsletter. Work America , announced 
NAB's participation in the YLR, provided information 
about and suggestions on celebrating lifetime reading, 
and referred readers to the Center for the Book for 
additional details. 

National Association of Colored Women's Clubs (NACWC) : 

The association distributed 1,100 brochures and 12 U.S. 
Postal Service YLR posters to members. 

National Association for the Education of Young Children 

(NAEYC). The January 1991 issue of the association's 
journal. Young Children , with a circulation of 80,000, 
devoted significant space to the YLR, posing the 
question, "Have you explored opportunities for bringing 
young children and books together?" 

National Association of Secondary School Principals. The 

association distributed 75 U.S. Postal Service YLR 
posters to its state affiliates to use in state 
newsletters and other media. 











52 


National Black Child Development Institute (NBCDI). Two 

issues during 1991 of NBCDI's quarterly newsletter The 
Black Child Advocate , which has a circulation of 5,000, 
carried the YLR campaign logo, with the slogan "Books 
Give Us Wings." On April 24-25, 1991, NBCDI-St. Louis, 
together with the African-American History and Culture 
Committee and the Children's Center Advisory Board at the 
St. Louis Children's Center, sponsored as a YLR event a 
Children's Center Book Bazaar, which urged the public to 
"Come Buy A Book To Donate To The Grand Opening Of The 
Children's Center Library." The program for the two 
R.E.D. (Reading Emphasizes Development) Days that the 
bazaar was held carried the YLR logo. NBCDI-St. Louis 
also issued, as a YLR publication, a booklet entitled 
Celebrating Reading which urged its readers to "celebrate 
1991 the Year of the Lifetime Reader by encouraging your 
child or the children of your organization to read!" 

National Center for Family Literacy. The center 
distributed 100 YLR brochures and 12 U.S. Postal Service 
YLR posters. 

National Council of La Raza. See American Library 
Association entry, above. 










53 


National Council of State Directors of Adult Education. 

The Council sent YLR campaign brochures and supporting 
material to the 55 state, commonwealth and territorial 
directors of adult education. It also distributed 400 
U.S. Postal Service YLR posters to members. 

National Council on the Aging (NCOA). The February 15, 
1991, issue of NCOA's bi-monthly newsletter "Networks" 
informed its readers that the council was supporting the 
YLR and provided information on, and suggestions on 
celebrating, the campaign. The NCOA distributed over 700 
YLR brochures to its membership. 

National Education Association (NEA) . A weekly 
newsletter for NEA leaders, NEA NOW , dated September 17, 
1990, announced to its readers the YLR campaign planned 
for 1991. (CHECK) 

National Federation of Press Women. The federation 
developed a national literacy program explicitly related 
to the YLR under the umbrella title, "For A Good Life, 
Reading is Forever Essential." Federation members, 
enlisting the help of community members (libraries, 
literacy councils, schools, newspapers, and new readers) 






54 


and supported by a grant from the Coors Foundation for 
Family Literacy, hosted Family Literacy Days in 15 states 
across the country: Arizona, California, Colorado, 
Kentucky, Idaho, Indiana, Iowa, Louisiana, Missouri, New 
Jersey, Ohio, Tennessee, Texas, Utah, and Virginia. The 
theme of each day was, "Newspaper: The Key to Reading 
and Living Better.” The federation distributed 25 U.S. 
Postal Service YLR posters to members. 

National Governors Association. The Association 
distributed 55 YLR brochures to state, commonwealth, and 
territorial governors. 

National Home Study Council. The council publicized the 
YLR in its bulletin, which has a circulation of 2,000, 
including the council's 100 member schools, in the United 
States and abroad, each of which also received a YLR 
brochure and a U.S. Postal Service poster. The article 
encouraged each corresponding school to bring the 
campaign to the attention of its students. In this way 
the Council and its corresponding schools brought the YLR 
message to the attention of an estimated 1,000,000 
students in the United States alone. 




55 


National Partners for Libraries and Literacy, The 
fall/winter 1990 issue of its newsletter, Partnership 
Exchange . carried a large reproduction of the YLR logo 
and a descriptive article on the YLR. 

National Rural Electric Cooperative Association (NRECA). 

The association announced its participation in the YLR, 
describing the campaign, in a front-page article 
(decorated with the campaign logo) of the spring 1991 
issue of its quarterly newsletter Newsline , which reaches 
1,000 rural electric cooperatives nation-wide. The 
National Rural Electric Women's Association has 4,000 
members who volunteer in their communities to enhance the 
efforts of the cooperatives in improving the quality of 
life in rural America. Included among their literacy 
projects are efforts in North Carolina and Louisiana to 
improve the reading skills of electric linemen to qualify 
them for handling the more sophisticated computerized 
equipment that is being introduced. 

New Jersey Connection. The connection issued a brochure, 
for distribution by its partners throughout the state, 
explaining the YLR and listing ways in which individuals 
and organizations might help make it effective. It 








56 


established an Enthusiastic Reader Award, presenting 
certificates of recognition and U.S. Savings Bonds (these 
latter provided by Pepsi-Cola East) to nine K-12 students 
recommended by their school districts for demonstrated 
enthusiasm for reading during the YLR. It organized book 
drives to collect children's books from homes where they 
are no longer needed for distribution to children without 
books who could enjoy them. It issued a student-designed 
booklet of "A Book of New Jersey Students' Writings About 
Reading," with a letter from First Lady Lucinda Florio, 
congratulating the young authors, as a preface. Public 
Service Electric & Gas Company printed it and United 
Jersey Bank distributed it to every school media center 
and public library in New Jersey: these firms were only 
two of many "corporate partners in reading" of the 
connection. Another, Gannett Outdoors, displayed 
billboards throughout the state highlighting the YLR and 
the New Jersey Connection. A third, Kings Supermarkets 
printed 5,000 copies of the connection's 1991 
Enthusiastic Reader Awards poster, on which First Lady 
Lucinda Florio appeared. On April 24, Lawyers for 
Literacy and the connection organized a readathon on 
environmental concerns, held at the Hackensack Court 
House. In mid-1991, another member of the New Jersey 


57 


Connection coalition, Riverview Cable Vision, in 
conjunction with carried public service 

announcements encouraging reading? and on November 13, 
National Young Reader's Day, organized a readathon at a 
mall involving the municipalities in their viewing area 
and over 20 different schools. In recognition of their 
contribution to the success of the YLR campaign in New 
Jersey, three corporate partners — Kings Supermarkets, 
PSE&G, and Sandoz Corporation — each received a copy of 
The Library of America's volume of the selected writings 
of Thomas Jefferson. The connection distributed 10 U.S. 
Postal Service YLR posters. Its stationery during 1991 
incorporated the YLR campaign logo in the letterhead. 

New York Is Book Country. Inc. In celebration of the 
YLR, New York Is Book Country held a free "Start Your 
Lifetime Library at the NYIBC" drawing once each hour for 
those attending its annual book fair, held on Fifth 
Avenue, in New York City on September 15, 1991. Winners 
received a selection of 26 children's books. 

Parents Without Partners. Inc. (PWP). In an October 1990 
mailing, PWP informed its members of its participation in 
the YLR and included lengthy extracts from the campaign 




58 


brochure. The November-December 1990 issue of the PWP bi¬ 
monthly Single Parent carried the YLR logo, gave details 
on the YLR photo contest, and announced that Parents 
Without Partners and the Library of Congress had formed a 
"partnership for tomorrow.” It also described a program 
using the YLR theme and developed jointly by Parents 
Without Partners and the Home and School Institute to 
encourage children to read. In the fall, PWP announced 
to its 650 chapters, in the United States, Canada, and 
overseas, a one-time YLR award, to be made in 1992, in 
the form of a special certificate for the chapter that 
had developed the most effective program to encourage 
lifetime reading. 

Phi Beta Kappa Society. The society announced, in the 
winter 1990 issue of its newsletter. The Key Reporter , 
that it was participating in the YLR and invited its 
affiliated chapters and associations to use the theme in 
programs celebrating literacy and reading. The society 
distributed 100 brochures to its affiliates. 

Phi Delta Kappa. Phi Delta Kappa distributed 300 U.S. 
Postal Service YLR posters to its members. 







59 


Reading Is Fundamental. Inc, (RIF). RIF distributed 65 
U.S. Postal Service YLR posters. It celebrated its 25th 
anniversary and its partnership with the Library of 
Congress in support of the YLR by holding a children's 
book party at the Library of Congress on October 17, 

1991. 

SER - Jobs For Progress. SER distributed 55 U.S. Postal 
Service YLR posters to its members. 

Southern Newspaper Publishers Association Foundation 

( SNPA). The association announced the impending YLR 
campaign in its newsletter of August 29, 1990. In March 
1991, it mailed an advertisement relating the YLR and 
newspaper reading, and a list of eight "Ideas to Promote 
Year of the Lifetime Reader to each of its 425 member 
newspapers: adopting the YLR as a year-long theme and 

using the campaign logo on mailings, fliers, brochures, 
etc.; sponsoring a "Catch Someone Reading" photo contest 
and a display of the resulting photos, or running the 
best photo each month as a feature? beginning lunch hour 
book discussion groups, providing a place where employees 
can meet over a brown bag lunch; writing a story on the 
people who attend community education classes; writing a 






60 


feature series surveying community leaders on their 
favorite book; arranging for community leaders, including 
the member newspaper's publisher and editor, to visit 
schools to discuss their favorite book; circulating a 
pledge, to be signed by employees, students, or an 
organization's members, that they will read a book each 
month, honoring those at the end of the year that have 
read the most books, with a gift certificate for a new 
book; promoting lifelong learning and reading whenever 
possible. 

U.S. Department of Agriculture 4-H Youth Programs 
Extension Service. The Extension Service distributed 30 
U.S. Postal Service YLR posters to selected state 4-H 
youth programs. In September 1991, the Michigan State 
University 4-H Youth Programs periodical, Michigan 4-H 
Today , urged its members to draw on suggestions excerpted 
from the YLR brochure in promoting reading in their 4-H 
clubs. 


U.S. Department of Education. With the silver 
anniversary of the passage of the Adult Education Act 
coinciding with the YLR, the Department of Education and 
the Center for the Book decided on jointly sponsoring, as 







61 


a YLR national event, a reception at the Library of 
Congress celebrating the silver anniversary. Assistant 
Secretary of Education Betsy Brand was the principal 
speaker, and one of the high points was the presentation 
of the song, "A Celebration of Lifelong Reading,” 
original music and lyrics by Margie Alfonso of Tulsa, 
Oklahoma, sung by Meg Alfonso, her daughter. The 
Department of Education provided publicity on the 
YLR in its A.L.L. rAdult Learning and Literacy1 Points 
Bulletin . 

U.S. Department of Labor. On November 1, 1990, the 
Employment and Training Administration sent out 700 YLR 
brochures to its employment and training field offices 
across the country. 

U.S. Information Agency ; The USIA distributed 150 U.S. 
Postal Service YLR posters to its libraries overseas. 

U.S. Postal Service . For a week in May 1991, the Postal 
Service displayed, in some 40,000 post offices across the 
country, a poster publicizing a new William Saroyan 
commemorative stamp, along with earlier U.S. stamps 
honoring American authors, and urging the public to 











62 


celebrate the YLR. The Center for the Book acquired 
7,500 copies, for distribution to the other campaign 
partners, state and regional centers for the book, and 
other appropriate recipients. 

United Wav of America. United Way distributed YLR 
brochures to 450 United Way chapters with active literacy 
programs. It also distributed 100 U.S. Postal Service 
YLR posters. 

Wider Opportunities for Women (WOW) . The organization 
distributed 10 U.S. Postal Service YLR posters, for use 
in its literacy programs. 

Women's National Book Association (WNBA). In a summer 
1991 "Update on National News," to all national and 
chapter offices, the WNBA announced it had joined "105 
other organizations" to celebrate the YLR and urged 
chapters to relate their literacy and reading programs to 
the campaign theme. 





63 


PUBLIC INTEREST: SOME STATISTICS 

Beginning in late 1990 and extending throughout 1991, the 
Center for the Book received requests from hundreds of 
individuals and thousands of institutions for information and 
promotional material about the YLR. The Center responded to 
appeals from all 50 states, the Commonwealth of Puerto Rico, 
and the Territories of Guam and the Virgin Islands? and from 
individuals and institutions in 12 foreign countries 
(Australia, Bermuda, Canada, Colombia, Germany, Iceland, 
Luxembourg, Peru, Singapore, South Africa, Taiwan, and 
Venezuela). 

The Center answered some 2,700 requests for information 
on the YLR. They came from over 1,100 elementary and 
secondary schools (including 26 Department of Defense 
Dependents' Schools, in the United States and overseas, in 
Bolivia, Germany, Japan, Korea, Panama, and the Philippines); 
over 150 institutions of higher learning (junior colleges, 
technical colleges, colleges, and universities); nearly 600 



64 


public libraries? 15 U.S. Army, Air Force, Navy, and Marine 
installations in the continental United States and Hawaii? 
three state departments of corrections? five correctional 
facilities? and over 450 individuals. 


★ * * 


65 


Appendix 1 


PARTNERS OF THE LIBRARY OF CONGRESS 
IN THE YEAR OF THE LIFETIME READER 


AFL-CIO 

Alpha Kappa Alpha Sorority 
Incorporated 
Altrusa International 
Foundation, Inc. 

American Association for Adult 
and Continuing Education 
American Association for the 
Advancement of Science 
American Association of 
Retired Persons 
American Bar Association 
American Booksellers 
Association 
American Council on 
Education 

American GI Forum of the 
United States 
American Hotel and Motel 
Association 

American Library Association 
American Mensa, Ltd. 

American Newspaper Publishers 
Association Foundation 
American Postal Workers Union, 
AFL-CIO 

Association of American 
Publishers 

Association of American 
University Presses 
Association of Booksellers for 
Children 

Baltimore City Literacy 
Corporation 

Barbara Bush Foundation for 
Family Literacy 
B'nai B'rith 

Business Council for Effective 
Literacy 


Cartoonists Across America 
Center for Applied Linguistics 
Chautauqua Institution 
Chautauqua Northwest 
Child Welfare League of 
America, Inc. 

Children's Book Council 
Children's Defense Fund 
Christian Booksellers 
Association 

Congress of National Black 
Churches 

Correctional Education 
Association 

Council for Early Childhood 

Professional Recognition 
Delta Sigma Theta Sorority, 
Incorporated 

Federation of State Humanities 
Councils 

Friends of Libraries, U.S.A. 
General Federation of Women's 
Clubs International 
Girl Scouts of the U.S.A. 
Graphic Arts Literacy Alliance 
Home & School Institute, Inc. 
International Association of 
Business Communicators 
Jewish Book Council 
KIDSNET 

Kiwanis International 
Laubach Literacy Action 
Leo Clubs - Lions Clubs 
International 
Library of America 
Links, Inc. 

Literacy Network 
LULAC (League of United Latin 
American Citizens) 
Lutheran Church Library Assn. 


66 


Modern Language Association of 
America 

Morning Star Foundation 
National Alliance of Black 
School Educators 
National Alliance of Business 
National Association for 
Adults With Learning 
Disabilities 

National Association for the 
Education of Young 
Children 

National Association of 
Broadcasters 
National Association of 

Colored Women's Clubs 
National Association of 
Elementary School 
Principals 

National Association of 

Partners in Education 
National Association of 
Secondary School 
Principals 

National Association of State 
Units on Aging 
National Association of 
University Women 
National Black Child 

Development Institute 
National Book Foundation 
National Center for Family 
Literacy 

National Coalition of Title I 
Chapter I Parents 
National Council for the 
Social Studies 
National Council of La Raza 
National Council of State 
Directors of Adult 
Education 

National Council of Teachers 
of English 

National Council on the Aging 
National Education Association 
National Federation of Press 
Women 

National Governors Association 


National Home Study Council 

National Organization on 
Disability 
National PTA 
National Partners for 

Libraries and Literacy 
National Rural Electric 

Cooperative Association 
National School Boards 
Association 
New Jersey Connection 
New York Is Book Country, Inc. 
Parents Without Partners 
Phi Beta Kappa Society 
Phi Delta Kappa 
Project Literacy U.S. (PLUS) 
Public Television Outreach 
Alliance 

Reading Is Fundamental, Inc. 
SER - Jobs For Progress 
Southern Newspaper Publishers 
Association 

Special Libraries Association 
Teachers of English to 
Speakers of Other 
Languages (TESOL) 

U.S. Department of Agriculture 
National 4-H 
Extension Service 
U.S. Department of Education 
U.S. Department of Labor 
U.S. Government Printing 
Office 

U.S. Information Agency 
U.S. National Commission on 

Libraries and Information 
Science (NCLIS) 

U.S. Postal Service 
United States Swimming 
United Way of America 
White House Conference on 

Libraries and Information 
Services Taskforce 
(WHCLIST) 

Wider Opportunities for Women 
Women's National Book 
Association 


67 


Appendix 2 


STATE AND REGIONAL CENTERS FOR THE BOOK 


Alaska * 

Sandy Harper 

Alaska Center for the Book 
413 D Street 
Anchorage, AK 99501 

Arizona 

Phyllis Steckler 
Arizona Center for the Book 
P.O. Box 34438 
Phoenix, AZ 85067-4438 

California 
Vickie Lockhart 
Program Coordinator 
California State 
Library Foundation 
P.O. Box 942837 
Sacramento, CA 94237 

Colorado 
Kimberly Taylor 
Colorado State Library 
201 East Colfax 
Suite 309 
Denver, CO 80203 

Connecticut 

Valerie Watt 

Connecticut Center for the 
Book 

231 Capitol Avenue 
Hartford, CT 06106 

Florida 
Jean Trebbi 

Director, Florida Center for 
the Book 

Broward County Library 
100 South Andrews Avenue 
Fort Lauderdale, FL 33301 


Illinois 

Richard Frisbie 

Illinois Center for the Book 

333 North Michigan Avenue 

#400 

Chicago, IL 60601 
Indiana 

Robert Logsdon 
Indiana Center for the Book 
Indiana State Library 
140 North Senate Avenue 
Indianapolis, IN 46204 

Iowa 

Elaine G. Estes 
Director, Public Library 
of Des Moines 
100 Locust Street 
Des Moines, IA 50308 

Kansas 

Susan B. Marchant 
Kansas Center for the Book 
Topeka Public Library 
1515 West 10th Street 
Topeka, KS 66604 

Kentucky ** 

Molly Cone 

Department of Libraries and 
Archives 

300 Coffee Tree Road 
Box 537 

Frankfort, KY 40602 













68 


Michigan 
Sharon Granger 

Michigan Center for the Book 
Library of Michigan 
P.0. Box 30007 
Lansing, MI 48909 

Minnesota 

Mary Birmingham 

Metronet 

226 Metro Square Building 
Seventh and Robert Streets 
St. Paul, MN 55101 

Montana 

Cathy Siegner 

Coordinator 

Montana State Library 

1515 East Sixth Avenue 

Helena, MT 59620 

Nebraska 
Dick Allen 

Nebraska Library Commission 
1420 P Street 
Lincoln, NE 68508 

New Jersey 
Carol Du Bois 
New Jersey State Library 
CN 520 

Trenton, NJ 08625-6200 

North Carolina 
Mary Ellen Woods 
Division of State Library 
North Carolina Department 
of Cultural Resources 
Raleigh, NC 27601-2807 

Ohio 

Michael Lucas 
Head, Special Services 
The State Library of Ohio 
65 South Front Street 
Columbus, OH 43266 


Oklahoma 
Ann Hamilton 
Oklahoma Department of 
Libraries 

200 Northeast 18th Street 
Oklahoma City, OK 73105 

Oregon 

Jim Scheppke 
Oregon State Library 
State Library Building 
Salem, OR 97310-0642 

Pennsylvania 

Faye Glick 

Room 217A, P.O. Box 1601 
Forum Building 
Harrisburg, PA 17105 

Rhode Island 
Barbara Weaver 
Department of State Library 
Services 

300 Richmond Street 
Providence, RI 02903 

Texas 

Wayne Gray 

Coordinator, Texas Center for 
the Book 

Dallas Public Library 
1515 Young Street 
Dallas, TX 75201 

Virginia 

Beverly J. Bagan 
Director 

Virginia Center for the Book 
Virginia State Library and 
Archives 

11th Street at Capitol Square 
Richmond, VA 23219 















Washington 
Jean Coberly 
Coordinator, 

Readers Advisory and 
Collection Services 
Seattle Public Library 
1000, Fourth Avenue 
Seattle, WA 98104 

Wisconsin 

Patricia Boge 

La Crosse Public Library 

800 Main Street 

La Crosse, WI 54601 

DoD Dependents* Schools 

John Achenbach 
Reading Coordinator 
DoDDs-Pacific 
Futenma, Box 796 
FPO Seattle 98772-0005 

★Opened 1991 
★★Opened 1992 
















































































































































































































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